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coach Holt has chosen his life's work to be a coach and we're all familiar with his team's the Rays and the wonderful winning percentages in all the terrific stadiums Across America that is teams that Victor but I also believe on a level  that Lou Holtz is a coach for life  now when you think about it whether it's with his family whether it's individuals on esteem or whether it's with us here today he is always made himself available to coach and to pop in the greatest game we all play the game of Life please help me welcome Coach Lou Holtz Michael Richards  thank you very much my pleasure to be here had a wonderful breakfast this morning with travel the dealers and I talked to Rich can't add that to tell me about the group I'm going to talk to the one thing I kept coming through over and over you're going to talk to a very very successful group of people turn the praise to your electric table like to share some thoughts and ideas I cannot help but commend you on the awesome responsibility you have I don't think there's any greater thrill or responsibility than to be a coach to be a parent to be a manager or to be a dealer where other people are counting on you each and every day to make decisions that affect their future when I left the University of Notre Dame I never thought I'd coach again because where do you go from Notre Dame except according to my another directly to heaven in your sit by the Pope I mean you just don't anymore turn the TV work the TV is what I call soft money you know you just talk to you think of something to say and it in real complicated and I didn't want to go live in a town where the average age is defeat and what I really miss more than anything was trying to make a contribution the other when I say this to you sincerely when you get up in the morning you got problems you got Def Comedy Jam all kind of problems and challenges facing your that play  get down on your knees and thank God that you're in a position that you are important to other people so I come here today to share some that's an idea because I went to the University of South Carolina I went back into coaching because of the thrill and the excitement of working with people and helping people great day and overcoming challenges I think that's the most important thing in life is to have a challenge you find out a lot about yourself not understand who Lou Holtz is not I'm singer I'm not a dancer I'm not an Entertainer I'm not an intellect I rank to the lower half of my high school class I don't say that probably but it is if it was not for me there would have been lower upper half of the class another thing I'm not a dancer nothing to taner at you know you look at them 5 10 and 52 lb wear glasses speak with a lisp and have a physique appears like I've been inflicted very berries Kirby most my life you know I am not play tell them that I do have common sense that's a one thing I do have that was obvious to me in the 7th grade I had a nun named Sister Mary Harriet she didn't like me Santa got very smart and she passed out a test I didn't know a single answer I started looking around out of boredom and she looked at me she's a little holes don't even think about she said if I'm taking 10% off your grade I got the text because I said 90 sounds good to me it really does I bring this up because the person address is here this morning is not particularly talented I like to share some thoughts and ideas about why you have been successful and some of the things that we share in common when I went to University of Carolina people that did you go there for money now as a matter of fact that the press conference were walking in and the present doctor Palm said to me said Lily said I appreciate if you want anything about salary I said her don't worry doctor Palms I'm as embarrassing hot as you are I won't say a word I went to school that and 117th Street one more and eight games one time and 107 year History Day One One Bowl game and they won one championship the smaller conference when they won six and five they don't have a great tradition to winning and I want you to know that I did not add to that tradition this past it is a matter of say how you say you know how to keep a Gamecock out of your front yard I said no they said put up a goal post  but what is it where you going to go from here and I'm going to tell you right now we will be successful there I don't know when but I do know this that the most important thing in any organ Haitian is the leadership and that's you in the most important thing for us to be successful South Carolina for you to continue to grow as the attitude you have an attitude of you perpetuate among your people say the attitude doesn't start at the bottom and work your way up and starts with you with storage with me and it's going to feel too damned home organization I think attitude is the most important decision you make. They do the power to love and to think of the Creighton imagine to plan greatest power is the attitude you choose to what you're capable doing determined by the amount of talent God gave you what you do is determined by your motivation but how will you do something determined by your attitude I really appreciate that night to the destiny night I couldn't help but think when I introduce me they talk about championship and Notre Dame to slide over the time I spent with a jet I don't know if you noticed that or not saint Gemini sign to five-year contract in New York many years ago I went there with a negative attitude I wasn't sure that's what I wanted to do and I got up every day that I'm not sure that's what I want to do every time any turn the Disco to get out of this and when you get up every day and you got to make a decision whether you want to do that or not I'm going to tell you pretty soon the problem go to get so insurmountable thing you're looking for a way out rather than looking for Solutions and after 8 months I got up and I resigned now every to this day because I walked away from something for the one the problem with a jet when a problem with anything except me and the attitude I had if you're looking way to evaluate whether you want to do something or not you're going to be too busy doing that to look for solution and you're going to be the most miserable person in this world I just I want to hear what I'm going to do with my life for the next 12 months and I'm going to cuz Universe South Carolina and my total commitment is turning that program and it has been added to that we will be successful I have no doubt about it it's a question when think like everything else we let other people affect our attitude by what they say have you ever done it I noticed myself sometimes being kind of a stranger that I was to the people that I live with and love within sacrifice for me we let other people affect our attitude by what they say what they do and that's wrong a few years ago we took Notre Dame every story I tell you it's absolutely true we took note when do the Sugar Bowl New Orleans to play Florida Coach by Steve Spurrier we were big underdogs I thought we would win the game and I so confident I sent our team home two days on December 23rd for Christmas they had a marvelous attitude they felt they would win the game I took my wife by for children we went to Orlando for 2 days now four children are all girls with two and I'm real proud of that fact I love my family dearly I'm never happier than when I'm out to dinner with my family we went out to dinner and and my wife and I have been married 39 years and she not only my best friend she somebody admire and respect don't want to process Adria sincerely if you want some great advice listen to your spouse nobody knows any better loves you any more wants to see you succeed anymore or be any more honest and so my wife at 8 and when I'm with her and just a special time and when I talk about my wife I can't help it reflect back on that Big Bill or they headed Ohio State when I coached at Ohio State under Woody Hayes when won the National Champion Ohio National Bank put up a big billboard say congratulations behind every successful person stands a very surprised mother-in-law I know that's true in my case may be in yours then even worse than their dinner in the Peter came up new recognize me said your new holds head coach another day by United said yes or not my pain they gave one autograph hey him to know each other coach let me a question for then I thought he could ask about strategy he said what's the difference between Notre Dame and Cheerios and I said I don't know he said well Cheerios belong in a Bowl Notre Dame doesn't this is the waiter  end of the fact of my attitude I looked at him I see what I mean what's your question I said what's the difference between the wholesale price and had no no I said a golf pro gift tips you know what you find out when wet baby was over  but I couldn't let what he said the fact my attitude and how I approach the rest of anything with the people I love are you there was a young man to play for me the other day my neighbor Jerome Bettis he now and wears number 36 I call him the bus with the Pittsburg State for the last five years has rushed for 2000 yards played in the Pro Bowl when he came out of the year and the second year one very good third year was a disaster they said he was washed up we had an open dated Notre Dame in November and I happened to watch the Rams playing drone played very poorly I I got to admit that I called him on Monday and I got him on the phone and I said Rome is coach Old Coach it's what he want I said I want to call him but why you aren't playing this is what do you mean how I watch the Raiders play yesterday there's some guy wearing your jersey and your name and give me a bad reputation young put a stop to it I'm hung the phone stop that's all I wanted to say what anything for sure to cover say why didn't you play this guy give you a bad reputation it soon as the season was over drone came in office anything coach I've been thinking about that conversation at a wonderful and I got with the wrong people and I let my attitude become Negative they said I'm going to spend the next five months here at Notre Dame and I'm going to get my attitude right and when Pittsburgh traded for him in the offseason they were getting the same Jerome Bettis it was with the ram same talent but a different attitude and a different player where the young man when I was at Notre Dame rent a walk-on from Baltimore Maryland by 215 lb and 1 on scholarship and who was the slowest football player I have ever coached in my life as a matter of fact that players nicknamed him Turtle if you go talk to any players at whose Turtles Dutch bike Brennan a nickname and turn on I didn't like that cuz I thought that was very disparaging to the turtle you know a turtle is really much faster but Mike made a comment he said I'm going to play for his I thought of all man if you do I'm going to get fired  Melody play started 3130 game Miami when we beat Miami he started another name he played four years in the NFL a guy that didn't have enough Talent put us a major with we have a can do attitude that we want to get certain things up and that's where it all starts if you can change the attitude at South Carolina we have a chance and I don't know if you're aware of our competition I know you have been competition but next year this year we play nine volt next year we play Alabama Georgia Florida Tennessee Arkansas Mississippi State at Center sleeping looking at schedule like a baby wake up every 2 hours and cry it's like  Brazil worried about competitions because your standards are too low most important thing about the attitude and you have to have it you have and I'm not talking to me have you fed tremendous success in your future looks great but the attitude of standards and if we have a lot of competition is because we are good enough and we got to raise our scanners which we did in recruiting II think I think that's Lily critical you have to take pride in making sacrifices play gentlemen you can't raise children without sacrifice you can't be married without making sacrifices you can't have a successful football team sci-fi you can have a successful dealership for Konica without sacrifice and you know what the losers are the ones that complain every time they have to do stop that complain like it's punishment I got to lift weights I got to go to class I got to do this where is the winners are the ones that made sacrifice willingly cuz you know you have to do it there's no way you can achieve success without making it and the person didn't willing to sacrifice will never be able to Chiva great deal things that's on the elevator not long ago about 6 in the morning beautiful young lady was there in there with her jogging outfit on now I know jog that I said to her I'm please people just talk on an elevator and I said how far you go to run this morning she said 6 miles I said wow I don't even drive that far play look at me and she's an old do you jog I to the home now I want to be sick when I die  in a circuit offender Jesus Will how do you stay so thin I said I can't eat when the Cubs lose I think that's 56 years now but I admire people that are willing to make sacrifices so your sacrifices doing little things right way I don't know why it is but we only people try to complicate life as I said I'm not very smart and I try to keep life simple no more complicated to become the less play is it has been successful and any good organizations going to be good fundamentally the great football teams that one's it can block and tackle are good students are the ones that can read right I don't know the fundamentals in your business but so many people look on fundamentals of sacrifice and yet it's absolutely at it's like I'm starting cow I want to know if I should coach and I are starting cuz very simple it said hit that's all said he'll go Blue Virginian had a good Lord knows we have trouble with Santa  and we practice at use that will how can it be everyday I get her play with they get there in 6 Edge apart nyko set Leo clapping we are healed One Clap by here therefore wrong we don't jump off fried very much cuz her Cadence as simple as it be kind enough to indulge me pantex engine part let me just show you how this work I get the team together and when I say set you do nothing but on the word clap anybody have any questions and explain well not very did six inches Park  obviously I didn't explain that real Georgia please don't ever take anything for granted but you go back to fundamentals like the guy walks in the pet shop me one by Birdy and all these word for dollar 29 a guy to get them weather Burke I thought the ideal burn for you for $623 thanks over that bird just looks like the other ones that suggests a lot of money but I'm all lonely but the bird came in the next day that I paid $623 for that burn the bird don't talk or say the store manager civil wonderbird do when he rang the bell it's a what bell intervention by the Bell for the Virgin get the proper tuna sword on didn't know need that ain't going to talk and sing by the Bell the Bell Kobe $17 died by the bill came in the next day so don't ring the bell I have the same type of bird issue with Justice morning my bird got up and ran a little bell ran up and down that ladder and the guy said what ladder  residential by the ladder where the bird turn off Bingo talks English exercising the ladders only $23 this goes on for days every day sold him something different that came in the can I have $711 invested that bird so the day the bird finally talked to me just for he died  remember get up this morning ring a little bell turn up the matter swing on the swing looked in the mirror all the things you sold me just worried I didn't know Joe Remy said did he show you any bird seed Chris keep life simple the phone they got at 6 points while you've been successful will we have to do to be successful and you have to have a passion to win a passion can you can pay people to excel in Pam to perform but there has to be something deep down inside I talked about a passion to win and the Mia passion the wind did you get rid of all the excuses why you can't win as long as you have excuses why you can't say you don't have a chance play Notre Dame I said we are going to win cuz I'm here anymore year going to change a flat tire by changing the driver that's it if you have a passion to win you get rid of all the excuses very first game we played the University of Michigan I love the students at Notre Dame now walked out of the Teen trampled on the way to the stadium the students she took cover the whole side of the dorm I looked up at it and it said John 3:16 Lou 12 and O  and I said obvious play winning is important here  there's like what I went to Notre Dame the alarm said coach all we want to do is be competitive that's all they wanted to do Miami beating is 58 - 6 I just make us competitive that was my mandate make Notre Dame competitive my first year we lost five games by total 17 point the team to face the top 15 in the I thought that was rather composed the lungs had no you don't understand competitive us being to win not come close  2nd year we went to the cotton holiday so we met with third-year wait one of Monet's that we met by Big Score so you know this is very difficult but anyway or first day we played University Michigan you said every story is absolutely true we got B24 23 on the way I'll play them where over 500 yards total offense I had 300 what everybody is blaming everybody else nobody work together nobody care he fumbled he threw an interception coach made some bad calls John Carney the best place kickers NFL missed an easy field goal on the last play the game we lost everybody else's fault all kind of excuses next week we will not play Michigan State on the road we're behind 2215 couple minutes building a game we got the ball inside the 30-yard line I called timeout I called the team over and I'm m play yesterday I said ma'am we're going to run the past but I got the ideal past I said we're going to run right 324 SXP pass them I understand that means absolutely nothing to you what I did realize that the time was it meant absolutely nothing or quarterback either I made doctor didn't have a clue what I was talking about throwing interception away sauce the game and the whole year went that way one disaster after another everybody else what made it difficult my son skip was a senior on that team the last game we came out to LA to play USC  100000 fans Rodney Pizza quarterback 3220 11 minutes go to the game they have fourth-and-five at Midfield they going to punt formation the only chance we have play the game the block the punt we put on the rush we don't block the punt but we did rough the punter  another young man arrested pun happened to be my wife's son after the game and News man said to me what did you think when your son rough the punter I I Now understand why certain species of animals devour their young you know that but they went ahead 3720 with 9 minutes to go for the what time does I've been at Notre Dame at a group of people were tired of losing tired of mediocrity and I noticed that we got in the Huddle for the kickoff return team 9 are there bears cuz it skips done play with but enough was enough they said we're going to run it back they said you get your guy I'll get my guy and we ran it back to stop a touchdown in 9 minutes we scored 18 points won a game 3837 and from that time on  1 / 8 percent of our football game for the next 10 years what did nine straight January one bulbs and sugar the cut in the origin Fiesta nobody has ever done that before now because of me can you just get a group of people that understand we refuse to accept mediocrity we absolutely refuse to lose and what we do play Jeremih cannot emphasize over and over the passion the wind say when several years ago I took an Arkansas Team down to play in the Orange Bowl game Oklahoma suspended three athlete scored 78% of her touchdown nobody gave us a chance to win the game and when you watch this practice you done say why all they read about where the athletes and we're going to play now that they just felt they're going to be just a whole atmosphere there one the passion the wind in about three days before the meeting for the game and a team meeting when they walked in they weren't like you their head was down they went off to one now they went laugh at one another and just you're going to get beat man we're up against an awesome opponent man number one that cuz you all Oklahoma to do was be nice to win the national championship team did not feel they could win then in a meeting room somewhat similar this I said I understand why we can't win I've read all those reasons play who you ever read about where the great players from from Oklahoma or the great players from Arkansas that we're going to play nobody ever focus on any was going to play at Costco nobody gave us a chance we were 24-point Underdog  I said to him I said I want to know why you can win  I thought I got for little kids up in the room I'm not in an anxious hurry to go up there they'll be putting lollipops and beer and everything else but we're going play here to you tell me why we can win the first I said nothing they said surely there we have some reason  in one guy didn't sit well we do have the best defense in the country attacked it was number one my defensive coordinator was Monte kiffin who now the defensive coordinator the bed we had great defense in Arkansas they have great defense Tampa Bay so they said if we get beat coach we are going to be as bad as people think that was a step in the right direction should I do there  then somebody else come said you know coach we have a great line we did have a great offense of line and we had the best punter in place in the country and then they said we got a great competitor quarterback at the more they talk the more they focused on what the heck I want them is that we got a great coach they never brought that up and when they left that meeting it was different they were laughing talking to one another stay focused on what they did have rather than focus on what they don't have this is what happened so many the don't believe they can win including South Carolina we don't focus on all the great assets we have Tom lemming who's recruiting analyst put on TV the other day South Carolina will be the surprise of the year in recruiting we had an unbelievable year in recruiting what you focus on the assets we have and don't worry about what we don't have that we were to NBC was real mad at me because I suspended play they were going to have a good TV on it and so they said to me at 8:12 your team better be ready to come out for an 8:15 kickoff so that ain't onine I talked to her and I said can't give you what I'd love to give you most important thing I'd love to give you but I can disrespect and that's something you have to earn  night said we have an opportunity didn't respect you go find out things about yourself that you can do things that you can tell your grandchildren about the challenges you overcame man I felt our team was ready at 8 the door opens up Nick come to judge Peter Fay the lands on between the Orange Bowl and NBC the convenience and Coach I got bad news for you not that my God Oklahoma scored already they said the Rose Bowl running late which with Michigan and Washington Washington upset and Bo was throwing the ball and you're not to bring the team out for another half how do I said I want to chain any jokes when it says hymns and some for half hour we told jokes and I've had people say to me I never seen a team that fired up when they came out that Locker would you tell I said Oklahoma's big mean strong nasty and aggressive I said the last level of the out of here going to have to start the tour that door down to get out we won the game 31 to 6 and it really wasn't as close as the score would indicate play goes back to focusing on what we have and of course the fourth thing while you've been successful you understand your sense of purpose what do you trying to do a gentleman to Notre Dame all we want to do is graduate athletes and when it South Carolina all we want to do is graduate play to win and every decision I make got to be predicated on how could we graduate and how can we win not how can we put them in the pros how can we make them happy house graduating with and any decision I make is got to be based on those two factors every decision you make is based on one factor how can we help the customer get what they want why do you had tremendous success you've helped a customer get what they want listening to Ted Talk TED talks about the changes that your customer makes the customers needs change and you got to change the meat the names of country and people fight change I don't want change change happens you change for the right reason don't be like the mayor of the little city in Oklahoma who decided the change of location the airport from the East side of town to the West Side Center council member upset so why we going to do it we have to build New Roads go to build new terminal cost a lot of money to think of me why you going to move the airport from the east side of the West side and the mayor said but you don't understand we gotta move the airport what side of town cuz that's where the airplanes are going to land pray that that's not good change  you change for him purpose ever wonder about change white people fight change you know I think Konica the parent company started 1878 the typewriter was invented in 1878 you type too fast acoustic  they said how can we keep the key from sticking as in they said hi no let's hide the letter on the key let's put a appear and you'll never think of looking for be down here and then we'll put see up there and there they all don't ever find that Venture wonder why they're all fell. That's why I couldn't type fast that's all you try to change the keypad on don't change that I know that she's we feel secure inside because we don't want Chase cuz when you change it go from the known to the unknown but if you don't change to meet the needs of the that's what it becomes disastrous people were so busy running the Pennsylvania Railroad that they went bankrupt trigger job with not to run a railroad their job with the transport people that was her purpose not run around road if they said our job that transport paper from one location the bed today you'd be flying on the Pennsylvania Airlines New Haven Airline 1:30 this morning I came in on Continental next time if I'm in a hurry I'll drive but be that as it may understand what you're trying to do take a top look at the fortune gutter companies 50 years ago  compared with the top Fortune 500 today there aren't many two pair on the same list why people's needs change and you must change to meet the needs of the people they like Germans why I was so impressed and everything I've read about Konica about the new equipment they have coming out which is designed for one purpose of research and development in new products the customer get what they want better than anybody else and I'd say this to your salespeople  there's no greater profession than being a professional sale person I most people going to sell just because they like the freedom  are the hours they like the fact they can give themselves a raise every day but they aren't true professionals a true professional salesperson if somebody is proud there in sales and when I asked you do they say I help people your sales people and asking for a handout they aren't asking for help they are begging for anything they are going in there and trying to help good people and event customer doesn't understand that either they aren't going up or else we haven't done a good enough job explaining them how we can help them we've had a great year recruiting I will leave here this afternoon I'll fly back I came in late yesterday cuz we're recruiting all I want to know who go to make the decision of what do they want are they looking for academic they looking for winter they looking for playing early then everything we do is we try to show that the should maker how we can help him get it better than anybody else can say I also happen to own a Culligan dealership in Tallahassee Florida I took over dealership it was loser we do about a little over a million half dollars a business a year and it's a great experience but it was a losing proposition they took it over and we're just now turning around but the only other time I did business with a 1963 before most of you were born the youngest sister butchered the College of William and Mary in it with a 9-month your job which been 3 months out of the year I had a good job Northport but family the job I got 1963 with selling Cemetery I don't know how tough your job babe I want to tell you something I never had a tougher one wife said you're going to do what I said I'm going to sell cemetery plots and you won't sell anything Shimano record I sold our stereo or radio or TV never sold except Jerry Provident explain to me the seminar you don't sell anything all you do is show people how you can help them get what they want so when I say understand our sense of purpose what Red Dawn helping people get what they want V point out of 6 is I think it happy a dream sounds like anything great happen to somebody has a dream 1986 somebody had a dream and this organization came about and when you consider the success bad in 14 years I congratulate you I applied you but somebody had a dream see if you have a dream you can get people to achieve Martin Luther King Martin Luther King made his patriotism been voted one of the 10 best ever made and he inspired people he people motivated people watch and then when he made his famous I Have a Dream speech play the same effect as he stood up and said I have a strategic plan I don't think so dreams dreams make things happen you show me somebody that have a dream I show you somebody to have a great enthusiasm that's talking to the 27th is this morning at breakfast I said you know that I made things in this world I regret but one thing I do regret we went to Notre Dame we took a program was down we took it to the stop  so the very very top and we did a good job of maintaining but I regret that the biggest mistake I've ever made for specially was maintaining a program at the top because when you try to maintain the program  you do your originality and you lose your enthusiasm when you try to maintain something you're going to go downhill you either get better you get worse when you try to maintain some you don't have dreams or goals and Ambitions and something you got to jump and reach you don't have an excitement all you're trying to do is protect what you having set the way life is that's not where they claim it come from the surgeon I should have said some goals and standards higher than anybody thought possible because that's where they dim the excitement comes and I say this to you do University of South Carolina are gold to win the national champion ever had that sucker will happen we have a goal we have a dream we got to figure out how we can make that happen but I can tell you this when you talk about it you create an excitement and enthusiasm you have that dream in that goal you better be able to cover 7 points very briefly first thing what your go when the National Championship win put a day sonnet 30 thing you have to do is identify the talents and skills and abilities you must have choir in order to get that we got to learn to block and tackle louder we got to be able to run better we have to get steel people the fourth thing you better do cuz identify the problems and obstacles you're going to have to overcome or we're going to have to come negative recruiting we're going to have to overcome injuries we're going to have to overcome apathy on the part of our players that Setter V thing is very very important did you have to identify the people you got to work with that have enough pain for that to become a reality I've got to work with a player just sister coach of the fact when the administration again play working for the same cause rated going to happen the six-pointed you have to have a plan we have a plan I believe in that plan our players believe it and it's in Paola we didn't follow the playing this year but we never deviated cuz that plan this will be successful but the seven thing this is critical can you have that dream of that go win the national championship Mt identify everybody in the organization is going to benefit by us reach in it tell me what it's going to benefit when we win the championship I didn't go inside anybody else but if they also understand how they're going to benefit that it becomes they're playing their dream their hopes but if you're the only one going to benefit from it they are going to be excited you can't bring them all together on it tell me great believer in dreams lady 9 minutes and say have you heard me say this night I don't want to dwell on it but it's a fact I was unemployed I went to coach for vigil name Marvin bath are there one month but white ones 8 months pregnant are third child under 1 month my wife just gives birth to the child I pick up the paper on Monday morning and it said Marvin bass resigns I said them wife I want a page related to my coach I'm unemployed they want her probation said you can hire anybody who want I didn't know anybody that can I didn't know Coach diesel I'm not going to press anybody nerve you all the sudden will employed laughter short. Of time my wife had to go to work nor does the point of the family for a couple months so I try to get located at home and my wife was feeling very depressed felt like I had no future and just down self-image down she bought me a book play they talked about having dreams and goals so I said that when I'm unemployed and broke it into five categories things I want to accomplish with my religious life God very important in my life I don't preach it but I hope I live my life and illustrates that I do have a strong faith in God things I want to accomplish as a husband and a father things I want to accomplish financially the things I want to accomplish professionally certain goals and then the fifth kind of grew just things I like do for you're sitting here unemployment started then why would I like to chat like jump out of an airplane I remember when I was in the Army has at Fort Campbell Kentucky look like fun class I'm going to jump out land on aircraft carrier going to submarine on The Tonight Show Johnny Carson want to go white-water rafting at look like fun at the Snake River want to go to the White House another one to make a hole-in-one want to play the greatest Golf Course of world one learn how to do magic wanted to go see the pope I've done all those things want to say that I haven't done with on list I want to go to Pamplona run with the bulls with a slower person I had a hundred what number wife come home I said we're going to do them home she said she has great why don't you get a job so we made it 180 then we have done 101 of them I know what it's like come out of play the 10000 feet free for 5000 feet and 45 seconds pull the tune for the other 5,000 feet and 7 minutes and do it again but every time I go up in an airplane I think what it was like give me after something one time don't go through life and be a spectator be a participant that's where time turn from I've done all the things I meant my wife my four children sure about 5 years ago and my mother-in-law that time was 76 years of age go go go white water rafting on the Snake River in 's Canyon to be fun we're going to have family bonding time for days 3 night they weren't excited but I didn't know dangerous on TV that look like fun to do that's suckers dangerous  I should have known it was dangerous cuz lot of people offered to send them little with me  can I get the professional guide everything we have three different rafts and I'm in a rap with by playful I'm standing there and we aren't that River five minutes the guy said coach you better button up we're getting ready to go through Big Chief I said what that is that's a class 5 Rapids I didn't even know they classify them I said what what's that it said that's the most dangerous you can go through what class  is it Niagara Falls I start button that sucker up so I stuck my tongue down that low rope by then I'm already we had that sucker and I want that I know she ain't that my feet went up over my head I came out of the rap 3 seconds before my right thumb go to my right thumb in for places but I didn't know it cuz I came up underneath the raft they didn't teach me and walk away out from under threat so I would neck down thinking the RAF would go but I was going to same rate of speed when I came up under that sucker the second time I realized immediately when in the national championship was not the most important thing in my life  most important thing in my life was get out from under the raft and get my head above water say here's what I say to you if you have a dream remember the word win Wednesday and for what's important now evaluate to pass focus on the picture tells you what you have to do in the present we want to win the championship of the athletes Alaska until 25 times a day what's important now you get up in the morning I'm bored now get out of bed go to class eat breakfast here in the waiting room what's important how to lift weights not because somebody's go recognize it now because somebody because you know that's what you have to do if you want to reach it go don't complicate it you know the problem though too many of us get discouraged say we leave here we're going to do this we're going to win the national champion I tell you get all kind of diverse and difficulties are four types of people what number was what I call the cop out  we don't even try man I'll tell you what I can't do this society's against me competitions to tough nobody going to give me a fair chance I don't trust those pay my not even go try we seen people cop out  then you have the hold out oh I think I could do it but I go wait I want to see where they win I'll jump in and become part of it but I'm not going to I'm just going to hold out until roads a little bit easier in the pavement  the third group  what I called the drop that got that Gemini going to be a great dinner and will be a great place and they get in there and next thing you know they getting off done I quit I didn't know getting you mean you're going to hit me I know they're going to be this difficult and they drop out the type of person I want is he all out no matter what happened they make an all-out commitment and no matter what problems are Optical they keep the site on the goal and objective and we work together and they don't even look to bail out Tony cop outs I don't need all that don't need drop out they'd all out and Notre Dame we played Michigan up at Ann Arbor one year it was our opening game and the Beat Michigan with critical  now that was a game Rocket Ishmael ran back to kick onside remember what year the neighbors to win now when rocket with a fresh but I said play boy ain't going to be good she's at how can you tell that it's only been there one day I said I saw him play tennis she's the one with impressive about that I said he's playing by him you know many people can do that but lunar team reported true story I said to him when we got to be able to beat University of Michigan it's going to take lower reference I said you may fumble you may make a lot of mistakes on game day I'll forgive any mistakes you make on game day except one I will I forgive you if you fail to prepare if you make adequate preparation out that Anything Can Happen what I want to tell you for the first four or five days everything so Jasmine open up Focus being weird that goal in his great then what happened it got hot and got hot they got beat up there they didn't care about Michigan they didn't care about being me do they didn't care about national champion of their only goal while through the day with a minimum of effort and no matter what you said to matter how hard you try to drive they refuse to how much effort you run into that you got those golden all the sudden and goes great until they get tired or have problems I want that about Dana called him up nights at amen I know you're tired so I told Bo Schembechler day the coach at Michigan now I really didn't, but I told him I did when I call bonus at Bowyer Michigan players Saturday said yeah I said but we're tired too I'll tell you what you're getting Michigan players a day off today and I'm giving her name players day off I find one another hug and and chicken it was great I had to say that much of a Gentleman 2 weeks and never so exciting I looked and I said both said no ineligible said that he don't care he's going to practice 2 hours if we're going to beat Michigan we got to practice two and a half took us 3 hours but we got two and a half hours good practice because of the focus The Works are well that day I walked out the next day of the call him and I said hey man I called both they look at be real funny names and what Bosa that's a bow your place or ECG I should I tell you about you practice Michigan and shorts I'm going to practice Notre Dame short resume you won't believe this but right now I don't want to feel your pain mad at me but you remember this when you see bowling September 12th at guide doing not me  I did it for straight day every day has started out by saying I I walked out the fifth day before I could say a word one of our players at a coach ikobo today  Darwin realize say that both of this players eat steak and lobster you know but but the last point last point is how do we develop the best group of people in an organization how do we go about recruiting good people how do we go about retaining good people how do we go about evaluate good people say they number one what's critical is you're the leader music coach I've got to be the type of person that lives there pleats up or lift our people we have spouses or pull each other down or spouses and lift each other up coaches little pool play done or coaches left them up we have managers we have dinner either pull people down or you left them up I promise you this people the pool somebody down to the ones that don't have enough confidence in themselves if you have confidence in yourself you lift people up if not you'll feel threatened by pulling people down and pointing out your weaknesses their fault you feel better by comparison I used to be that way I just insanely jealous of my wife and never once as my wife ever give me reason be jealous of his problem with my wife the problem was with me when you go to a cocktail party talking to another man who is always better looking Better Built more intelligent all the way home I would fall asleep try to identify your white sweetness is trying to pull her down where she would think she was lucky to have me I could never  repay my wife for that disservice but it wasn't her fault it was band security we have in a leadership role is critical Airline German anything to do with self people put you down by you let me know what else I found out most people don't like the way they look that's rather startling not done The Tonight Show Johnny Carson I think Ford what time the one of the time with Ann-Margret one of the most beautiful women I've ever seen and she done like the way she looked like the way she look will end in 1988 were 10 and we played Southern Cal there 10 and own number 2 we've been in 27 to 10 and after the name Nick morning we went to Notre Dame prayer breakfast and went to Disneyland it was over Thanksgiving weekend the students were back on campus and we weren't going to fly home to the evening play the daisy last and they have all these photographers and want to take a picture of our captors with Mickey Mouse and Donald Duck they that asked me to post a picture on my left they put blue now my right they put Jersey weird and say they just pulled them another Dame hat the picture to pair in the LA Times on Monday after Thanksgiving you can get on if I was the one that said here's Lou Holtz head football coach of Notre Dame Fighting Irish and Disneyland with Pluto and Goofy what anything wrong with that would bother me is the Nixon cuz it was a bold capital letters that jumped out at you it's in Lou Holtz as the one in the middle and I don't need that but everybody you me in the mini this is the most important thing I can share with it cuz this is a nucleus I think it's success weather being your personal life business life for your marital life three questions everybody at I don't care if you haven't been to headquarters in Tokyo Japan I don't care if you happen to be in South America Canada I met people from all these different areas in the United States everybody you meet the rest of your life three questions same three questions I asked him my wife my wife asking me same three questions I asked of the athletes at three questions everybody asking clud your customers about you question number one can I trust you Jenny without trust there can be no relationship when you had tremendous success please cuz you've never trust Konica Cardigans been able to trust you here customers been able to trust your customers been able to trust your product they enjoy them on my wife and I can be married to sing trust me and I can trust her if we don't have that trust that marriage is not going to laugh but we've been married 39 years and it'll last another 39 but trust is where it all starts with people trusted they respect you and I respect you you respect yourself and you respect yourself you respect other people I think it's all starts with trust you have to have employees you can trust I got to be able to trust you how do we get them to trust each other simple just for what's right do what's right in the void West if you have any doubt the Bible in Proverbs it says to trust an Unfaithful person in the time of need is like walking on a lame leg or bad tooth three-way recruiting this year number one going to be character integrity because of our organization and have character and integrity we don't ever change what made Notre Dame specials character integrity within that University with the people that went there you start building your building with character and integrity why so people can trust you trust you got a chance without it you have nothing  do real age in 1992  16% of the people in this country thought it was okay okay to steal from the company the reason I thought it was okay to steal from the company has a lot more horses an idea more than they do in 1998 that 16% grew to thirty seven percent 37% of people things okay steal from the company could they need it more you it's unbelievable how people now think it's okay to lie about certain things I can't tell you what's right and wrong I tell you what I feel I feel it's right to be honest I feels right Beyond time I feel it's right to be loyal I think it's wrong to practice sexism racism I think it's wrong to feel better they're not individual in this room with self included in Injustice is done by Society by the news media by files by somebody but you cannot go through life being better that's wrong and it's going to lead to destruction we've all seen the person go roll being bitter Buy I'm 20 years ago and when they pass away they don't have six friends in their finals has to hire pallbearers it's wrong to be bitter we blame when everybody else wrong to feel guilty there her name by Newsroom with self include that done dumb things when she had done but you can't go through life with an trust around your neck feeling bad all you do say you're sorry make amends and move on happiness is nothing more than having a poor memory you can't remember have you asked if I can remember what happened last year I feel super  but I guess they just do what's right if you do what's right people can always trust you so we just stopped and don't say what can I get away with what's the right thing to do I just don't ask what's the right thing to do hi Carrie this happened to give mr. Peterson one this morning I give a star athlete so I can find it somewhere in here I think I have one famous last word that little car that give the athletes that I just wanted to make a decision on what they could possibly do sync up one here I can just wish I had a question answer on this side I just asked the athletes to look at this say this the right thing to do with his best I can do this add like to be treated with this help itchy my goals how will this affect my future is this a risk I can afford to take how will this reflect on my parents players and coaches play Jeremih just like to get people to do what's right cuz if you'll do what's right and stop and ask it then we will always have trust the second question everybody ask are you committed to Excellence do you really want to be good that's a question I want to know all you have all this luggage you want first will be best then we'll be first that's my favorite Jeremy you send a message when you're committed X's by the standard you have  and you set that standard Harvey Mackay wrote a book on his the shortest I've been eaten alive and then it is 66 questions you know about your customer the 66 question did you know as much about your customers your competitor. play when your sales people call pain that customer they send a message weather committed Eckler's by how much they know about their customer how much I know about their customers needs and whatcha know about the Konica product so that you send the message or committed excellence I got into high schools and I'm going into their office man is dirt either balls hanging all over shoes dirty sweatsuits and the gate sensor complains all the time about the principal and they won't help me I love rock in the world going to players have any feeling about it set the deck for the present time I'm developing 12 Covenant but I want our athletes to learn to live by I told her like what the Ritz-Carlton does I know I'm at the Marriott in this a beautiful place when treated greatly but see the Marriott has 20 rules in the mirror play Maze We are ladies and gentlemen serve another ladies and gentlemen they have 20 different rules than each day from their Headquarters A Shinzo out world what rules going to be in effect for example today's rule 12 which is perhaps cleanliness is Next to Godliness natural that won't answer the size that day if you want to have some fun if you're having a risk crawl and say what's the road today and no look at you funny I want at 12 Covenant and one eye tell me about a commitment declan's and I want our athletes another 112 cabinet and we're going to emphasize one each day because I think a commitment to Excellence is where you get people to believe everybody wants be part of something great but why don't take cuz I don't like her capable of achieving great to run and try to be great they don't even try job is the leader to get them to think of terms of greatness  like the guy was an armed with a car's magician cuz up the farmers and the cars in ditch can you help me and I don't thanks only have one horse named Dustin is blind but let me try hitches Dusty up the car took the whip snapped and went and said pool Jimmy pool Justine ever boo Deadpool Mary postill that move third time to pull Randy pool still done move that the four times to pull Dusty Dusty pull the car right now I said I appreciate it but I don't understand he said you had one horse you called three different names when did you call Dusty first guy said Dusty's blind if that's all you do all that work by himself he would even try and soap for some time admire Michael Jordan Michael Jordan has a standard that matter for the first game the NBA season of the 7th game in the playoff Michael has a standard how good he oughtta be I played the Jimmy Valvano golf tournement year ago September with him when I was doing TV and my wife has been Nicholas cancer and I want to tell you that the paper prayed for her is been marvelous and she's doing very well I don't pray for anymore I prayed to her but then event I went to the toy nap to the tournament said to the table of Michael chair and I was here at tubby Smith the coach of Kentucky and Digger Phelps NBA All-Star and some other coaches Michael said to me in a voice loud enough for the NBA All-Star to hear he wasn't talking to me is talking to NBA All-Star he's a friend of Michael's Michael when try to put them down but it send a message with a little he will never win a championship like we have helped make the one lot more and I've been part but the guy said how can you say that Michael tell me what you have a 1 + I don't think it will be I said what how can you say that Michael said you're a great player is her one the best he said I played in the Olympics with the urinal wake up and how many pounds overweight are you but it doesn't matter cuz we're in a locked out Michael said that's what I'm talking about hip and you think about it all the time you don't wait till can't start new think like a champ and you prepared he should one other thing you can't win Skip and ship yourself  Pizza just got those fire your other teammate  the Excellence and that's your role that's my role to get the people to say good terms of greatness somebody send me what the difference between athletes today and 25 years ago  25 years ago everybody talk to little different today all the athletes talk about my rights of my privileges if my right it's my privilege 25 years ago people what's the Buster obligations and their responsibilities how many don't fashion people believe when you join the group or a spouse or bring the child to world or at a more you be Revere you got application responsibilities everybody in this group and every employee of Konica  and when you join the team you got an obligation to years ago we go played by Stanford wait where ahead we should have one man eyes devastated I went to practice then I said the reason we lost was I left that standard come down a little bit without real I took for granted that you would do this now I'm telling you right now I'm going to raise a standard I'm going to be tough  we are going to win the national championship but I'm not going lower it anymore when I have to practice we had all American left guard Aaron Taylor was injured in this place was second string last car and then take very long into practice relay play the string left guard was just going through the motions is man-made everyplay  the other 10 guys putting a heart out with nothing to show they stuff practice I said the liquor what gives you the right to jeopardize your team a chance of success if you want to fail that's fine you don't have the right to cause other people to fail their account knowing you is over estate on the sidelines think about third-string left guard jump to this place I said no go play without a left guard I had planted a soul man we both the other way 10 guys no left guard that's when was proud of our defense they recognized it  sundown wanted to go to meditate I love guard I said I know so what are we do I said act like we have one Rick Meyer take the ball give the ball to Reggie Brooks our tail back through the bacon left guard hits Reggie books for men add soon as you got the ball more sinus registered to Mona KFC in the scared we turned his helmet around he was fine and came back The Hobbit another play savers on 3rd play at open Rebellion Manos players are so upset this is stupid it's insane I said what's wrong what's wrong what we went on that bluff what are the winds you notice  I looked up and I said man we have never left guard all day I said I'm tired of Pretenders I'm tired of impersonators I'm tired of it off tirs  just cuz you put on your head gear and tape your ankle don't make it player you're an imposter if you join organization you make a commitment you don't honor that commitment where people impersonate business people we have Impostors and students As Leaders as coaches you make a commitment you honor that commitment we never lost again for 17 straight games last five games that year we played 5 nationally ranked teams are Aries marjanovic who was 21 points and M there 12 and O number 2 in the country beating 28 - 3 last question everybody ask  do you care about me everyday or every employee every spouse every Chuck everybody you need to rest your life wants to know do you if we know that everybody wants to know the Wee Care with your intelligence and your ability you could come up with a hundred different ways to show people you care my wife came back from surgery and radiation we got a billboard we put yellow ribbons around the tree and leave a little note for him in the find Carrie Lifesavers little package of the four it practiced when somebody does something real good I'll give him I said he's a boy you just save this I will take a put a Payday candy bar in your locker as I my dad told me when I join if you worked hard and did a great job yet have a Payday I'm sorry I didn't say that Mommy to make us a better payday  but I just want you to know we appreciate it soon in German how can you show Stampy Cat how can you show your customers gifts how can you show your employees you come up with a million different ways Bonanza imperative that we always go about showing people does a problem in the nobody's going to come up and show you how much I appreciate number to go to come up very often say I'm tell my child graduated from college because of you thank you for your day when you reach your level success people don't think you have any problems oh you got to meet hey are going to that's why the higher up you're gone the more important it is to reach out and show people even though they aren't going to do it to you in RI I had a job once I say job I had the honor  a working with International Special Olympics add Lane three who ever finish that race first last game between my only job with the run up and hug them is that boy that's great I'm proud I mean that's all they wanted you know when they play the great if you had a hugger but you don't know when you reach your level success but it's important for you to be a hugger for everybody we have very successful people in this room they're not one person this room myself included there's not one person you're ever going to meet the rest of your life that didn't carry the burden done to have a problem you're never going to meet anybody getting rest your life of done need a kind word a smile and encouragement everybody's got problems Lane tell me you're not the only one but we reach I'm help other people it will show people you genuinely care now there any such thing as Magic and was one of the things I did at play do it simple trick for you  I want to say that one do with magic if I get another newspaper Minnesota's always and dark blue like coach their everybody ever met from so that dark hair and blue eyes but it never made me always and dark blue but there's like any other newspaper your front page were people on the read the news you have to call me for okay read and you have the other choice for people can play but I like to do this  no joke about Minnesota what a wonderful place that was and I enjoyed my stay there but I want you to take two people they somebody you love and learn respect can be anybody in this world and it take somebody got a problem with  anybody this world take those two people and put these three questions on both people can you trust them yes or no both people are they committed to Excellence yes or no do they care about you and the organization turn off  tracing you admire and respect you just said yes to all three questions person you got a problem with you pinpointed the problem you can't trust them they aren't committed are they don't care cuz I say like anything else now does a  somebody somebody said how did you do that perfectly I thought but it send text to unemployment seriously ice cream because I can't figure it out either it's amazing by Ledyard is everybody come at y you can try for committed care now but if our obligations as leaders Tampa side those people to follow those three rules because when you do that paper could tragic committed care and emphasize how important those three assets are in when they followed her I don't attack him I commenced a gym I'm often wrong I don't want to go through life being wrong I don't believe you're being the best of you can bed here's the reasons why you miss study all three times Miss tutor twice you got a b-plus in Spanish last year you didn't F this year I want to know why you're not I bet you can't that's all I ask from you be the best I want to know why I've got this problem I got that problem I say you know I don't want to have this conversation again but that's how you build somebody self-confident somebody self image image of self-confidence comes when you do those three things when you violate those three roads when your self-confidence goes down in my humble opinion you been in July from group I had an hour to speak I've already spoken an hour and 2 minutes but that's your fault because you've been kind and I wouldn't preaching you I was talking to myself every time I talk what's the traffic commitment to care about dreams. I'm thinking about things that we have to do to be successful I really appreciate you up to you to be here but you just sunrise attitude to choice and the attitude to choose my foreign most critical to any organization it's a good thing you're going to have to make sacrifice take pride in the fact you're willing to do it because most people aren't successes obtained by uncommon people is attained by uncommon paper willing to do the same thing average person will do cuz an average person is basically lazy then of course have a passion to win that just means get rid of the excuses why you can't focus on what you do have and not while I'm what you don't have  and of course I understand your sense of purpose what are you trying to do you're trying to help the customers ages and needs chain you must change the meter needs a customer V thing is the dream the thing is a great environment where people believe in each other we can lift each other up enough but we Charter that I leave you with this poem written by Young defensive lineman ultramaiden whatever to Dublin Ireland to play and I took him to a cemetery built in the twelfth Century I thought would since I'm always always dilapidated walls a huge Cemetery in out play the sat down at the center I didn't realize it  but he wrote a poem titled the dash at least your Cemetery inspired them to you looked in your born in 1582 you wrote this poem titled the dash that I seen that start with my own eyes and way many cannot now I sent that take a lot of other people will left me here below turn many mother cries for death refuse to hear and in my life I seen lot of faith is filled with many many tears after death is come and gone to Tombstone sister many to see there's no more than a symbol of a person's memory under the person's name of read the date of birth dash for the day two person passed the boy about the tooth on the only important things that Dash yes I say the name of the person for that in might forget I read the date of birth and death and even that might not stay thinking about the person I can't help but to think about the day cuz that represents a person's life in that whines last so when you begin to Charter your life make sure you on the pot what path does people may forget your birth and death the never forget your dash thought there was pretty good advice by 21 year old lineman and I leave you with this. I asked you to do two things I challenge you to do two things a challenging his beautiful environment is beautiful sitting in this Lovely Hotel a challenger that said what can reflect on your accomplishment to be proud of what you've done I wish you could have heard mr. Peterson other people talking about you when I asked about the group you are special you're the top one tenth of 1% of what you've done by also challenge you  cassette Buy reflect and take it to another level I challenge you to change your life for the better and any area you see and it take it to another level so other people say I'm going to be just like you and also challenge you to share with each other the grown up thing I love to do is talk the other coach find out how they do safe because I never learned anything by talking the good lord gave you two ears and one mouth could you should listen twice you much you speak and I'm going to adhere to that buffet in fetish by saying I thank you and God bless you Jordans Google Dave & Buster's Jeep

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